You have probably heard many bloggers discuss their Blog media pack because hello, it’s ruddy helpful and useful for you as a blogger, and the brands that you intend to work with. What is it I hear you say? How do I make my own you mutter? Where do I even start you scream?
This post is your saviour because I’m going to detail what a Blog media pack is, what it should include and how and where you can create your very own without spending a single penny!
What is a Media Pack ?
A media pack is a very nifty document that outlines everything a brand should know about your blog and brand. It should hight light all your stats, collaboration opportunities, your rates, brands you have worked with and ultimately how a brand can get in touch. They can also include audience characteristics and a deeper insight into the audience behind your platform and the engagement it attracts.
They neither have to be long or too detailed, but hold all the vital information a brand may initially ask when exploring the opportunity to work and market through your blog.
Why should I have one?
Media packs traditionally have been used for the likes of magazines and newspapers to highlight their stats and target audience characteristics. They were then sent to brands and companies that were looking to advertise within their product.
Like magazines and newspapers, bloggers are selling a advertising and marketing space for an array of brands. A media pack to send to brands can help distinguish why your platform is a great fit for their demographic .
Your media pack shows the professionalism you have towards your platform. Working with a brand can be a lenghty process, so a media pack that can quickly eradicate any initial questions a brand may have like view stats, following count and rates , allows you to discuss the collaboration opportunities.
Having a media pack that you can include on your website, or one that you can send to brands directly can help win collaborations and be considered for upcoming projects too.
How do I create my own?
Creating your own could not be easier. I think its far easier and user friendly, for a media pack that has a page per topic format. Much like a power point document. I am a huge advocate for Canva and would strongly recommend it for creating your very own Media Pack. It has a huge selection of formats of which I use presentation.
In Canva, you can download your rate card in a variety of formats including PDF. It also offers the possibly of downloading single pages of which your rate page could be downloaded singly if needed.
What should it include?
Your media pack can be as detailed or brief as you wish. Sometimes, too much information can be over kill so it’s all about balance and altering your media pack depending on the brand and the opportunity.
If you use a creator like Canva, you can pick and choose the pages you would like to include depending on the brand you’re sending it too.
Here’s a detailed check-list of what to include in yours!
Page 1 : Cover
Include your logo, blog header and your email. Keep it clean and simple but in keeping with you as a blogger. Use some imagery that you would be happy to show off and shows the highlights of your content.
Remember, this is the introduction to your blog so keep it professional and in keeping to your house style.
Page 2 : Main stats
Including follower count, view stats, engagement stats and domain authority. Be sure to keep these updated and current just before you send out. Its best if this could be the first page other than your cover. If you have space, have a small paragraph introducing yourself and history of your blog. Once again, include your logo or blog header to keep in keeping.
Page 3 : Audience Characteristics & Demographic (Optional)
This is a page you can miss if wanting to be brief but detailed. Having said that, this could be a real winner with some brands if your brand perfectly sits with their audience demographic.
Include all the statistics a good plugin can give you like search engine referrals, referring sites, key search terms and audience map. Include any details you can get in relation to your audience including sex and age. Remember, you can gather similar statistics for your social media accounts too like Twitter. Consider including this too, especially if you have a high following on social media.
Page 4 : Brands I’ve worked with
This feels very much like a copy and paste jobby, and pretty much it is. No need to make it too fussy, just include logos of all the brands you have worked with. Too many to put on one page, include key brands you have worked with and be sure to cover all genres possible.
This can be a page that is tailored dependant on the brand you are reaching out too. Consider creating a variable page that can be changed for beauty brands, lifestyle brands ect.
Page 5 : Rate Card
And last but by no means least, your rate card. Do not squeeze this into one page if you can’t. Detail your pricing and what this includes for the brands. For example, if you take pictures for every post you produce, make sure you detail this. You may feel like you are detailing what money buys and you are. Explain why you are worth that money because damn you are.
If you want to spruce it up, include more pictures you have created and used for sponsored content. Highlight your photography talents and draw the brand into how their products could be displayed on your blog!
Page 6 : Finer details and contact (optional)
This is a real optional page. It’s your final hello and details once again on how the brand can contact you for opportunities and collaborations. Keep it simple and clean and be sure to include links to you social media accounts too. If you want to highlight that rates are negotiable, or you are open for a chat, say so. Your media pack is there to answer as many questions as possible in one go.
Fancy added extras
To make your media pack super fancy and use friendly, there are a couple of added extras you can include that will make sure your media pack hits all the spots!
Your logo on every page
Shout your name at the top of your voice with your logo on every page. Do not let the brand forget who they are considering.
Your email as a footer on every page
Make it easy for the brand to contact you whatever page they may be on. Do not make them look for your contact information.
Relative imagery where applicable
Consider how many media packs a brand may have been sent. Stand out, included imagery and use nothing but your house style.
Do not be afraid of creating your own media pack. Let your personality radiate on the page, but your professionalism too! Media packs can hugely help when fighting against fellow bloggers and highlight to brands the possibility of working with you in a positive and effective way.
Have you created a media pack?
Do you think I have missed something vital ?
As always, leave your thoughts below, I love chatting to you all.