When it comes to bringing readers back to your blog, there’s one thing that you should focus on: producing high-quality content. To keep their attention and pique their interest, you’re really going to have to serve up the goods with stunning photography, unique posts, and regular updates.
But how do you get people to look at your blog in the first place?
Aesthetics. You need your blog to look good.
We live in a time where we are overwhelmed with choice. There are 152 million blogs currently existing online, and there’s absolutely no way that we could look over each fairly and judge its worth by test reading a few posts before following or signing up for updates. When this happens, we generally tend to stick to the pages that our eyes draw us to. This allows us to make an immediate judgement on whether the style of the blog is likely to produce something that we’re interested in.
So, it’s time to start moulding your webpage’s appearance into something that closely reflects your style and consequently the kind of things that you’re going to post!
Here are a few tips and tricks to help you mould your site into your content and get readers landing and returning to your blog, time and time again!
Web Page Design
Let’s start with the bare bones of your page’s appearance: design.
Web page design requires you to tick many of the same boxes as many other types of design. You have to consider the layout of your posts and photographs, colour schemes, white space, and typography much the same as if you were designing packaging for a physical product that you were trying to sell. But then you have a little extra work to take on too!
As your web page needs to be interactive, you are also going to have to put a whole lot of time, thought, and effort into navigation (how users are directed from one page to another), optimisation (ensuring that your page is accessible through tablets and smartphones as well as laptops and desktop computers), and usability (ensuring that your coding is correct and doesn’t disrupt or break the web page leading to error or 404 messages for users).
This is a lot to take on, especially if you are a novice when it comes to designing web pages or coding. But not to worry, there’s local web design training out there.
If you feel daring, take a look at the courses available to you!
Developing a Logo
Whether you intend to make money from your blog or not (many casual bloggers do tend to go on to make money from advertising on their page due to the amount of traffic passing through), it’s a good idea to treat it like a business.
You are selling your posts to your readers, so it might be a good idea to develop a personal logo.
A logo is a great design feature that really adds a personal imprint to your page. It works as an online signature that people will automatically associate with you and your content! When creating your logo, consider your content and make your logo reflect it.
Photographs and Videos
With your site up and running, you really should focus on your content, including your photographs.
Visual elements like photographs and videos can help break up text and draw your readers eye more so to your content.
You don’t have to be a professional to make a success of this. Just ensure that you use some sort of tripod on a flat surface when photographing or filming and that there is plenty of good, natural light. When taking flatlay’s and product pictures, be sure to use props of any sort. Once again, you don’t have to have a pool of cash or spend lots of money, just look across the home for ascetically pleasing props to use. The results will be seamless!