Time and time again I converse with business owners and brands in relation to blogging. Whilst many believe social media is the path to success, it’s not solely the driver. Don’t get me wrong, social media is perfect for building success, but content is just as important, if not more so.
A website without content is like a car without gears. You’ll only get so far before needing something more to help gain speed.
Blogging can be used as a great resource for lead generation. Used correctly with SEO ( search engine optimisation ) and you will be well on your way to online success.
Still not convinced? Here’s why your business website NEEDS blog content!
Blogging drives traffic to your website
Your potential customers are online right now, researching. Whether they are searching google for ‘how to film in black and white’, or ‘printing a poster in high quality’, they are there mostly likely looking for information.
Producing high quality, knowledge base content is a great way to attract traffic to your site, keep them there and potentially translate that visitor into a customer.
Traffic helps you nab top spot in Google
Being on that top spot on Google is the ultimate ambition is it not? Search engines like Google and Bing all monitor traffic spikes and rank search results by their relevance to the particular query. If your knowledge base content hits the spot, your content can help you nab that top space.
It makes great Social media content
Hopefully you are sharing and engaging on social media. And yet, without content of your own to share, it can be a little redundant. Creating and broadcasting your own, knowledgeable content is a great way to gain popularity, drive traffic and gain social shares. Blog content shared through social media has a higher chance of being seen by new, potential customers.
Creating blog content can be time consuming and is an art. Consider reaching out to those that can create relevant, resourceful content for your website on the regular. Click below to see how I can help create regular content unique to your business, and help you thrive in the social media and digital marketing world.