Many would assume social media is just for those looking to connect with friends and family members far and away. And it used to be. But with the growing population conversing on social media, so are brands and businesses.
With the rise of social media, customers now have the ability to communicate with businesses and brands in real time on every and any social media platform possible.
Put blindly, social media has completely revolutionised the way the marketing industry now works.
Social media gives businesses a place to meet and engage with their current and potential customer base. It’s the easy way to improve brand awareness and build brand identity and personality.
So if you’re not already on it and making use of it, here’s why you need to, now!
Your audience on social media is hugeeee
And constantly growing did I mention. Recent studies reveal that social media covers almost every consumer demographic. Essentially, everyone interested in making purchases will be accessible on some sort of social media.
My advice, get on every platform possible and tailor each one to the demographic you are targeting. Make regular posts and engage with customers as much as possible.
Potential customer base will grow
Posting content on different and varied social media platforms is likely to gain you a following of varied customers.
They will be interested in your business and whatever it is you have to offer. This base of followers will share and engage with you online, widening the net of more, like minded potential customers.
Posting content that bounces potential customers to your website will guide them to your products and is likely to turn into sales.
My advice, produce content to share on social media and promote regularly. Ensure links direct customers to your website where they can learn more.
Your customers will spread the word
With the rise of social media, comes the rise of feedback and reviews. Establishing social media profiles online gives the opportunity to your customer to review and share their fantastic experience with you as a business.
Many customers will tag you in their images, leave reviews on your business page and even share your profile to friends and family.
Give you established customer base that ability and allow others to find you.
My advice, encourage customers to share their product images and leave feedback on your pages. Engage with customers as much as possible and re-share on your own profiles.
Give your brand some personality
Consumers like to have some personality and buy into people. Having and updating social media accounts give consumers the opportunity to engage with your business on a personal level.
Keep it professional but personable and you will attract new, potential customers. Chances are, they wouldn’t have found you without that personal touch.
My advice, use platforms to give insight to your business. Instagram stories is a great place to show behind the scenes to your business.
Great customer service tool
Social media is a great tool to engage with customers on a professional level. It allows you to instantly respond to any problems or questions that might hinder purchases.
My advice, have someone on hand to manage and monitor your social media profiles to keep engaged and on top of queries.
Are you looking to branch into social media? Not sure where to start or the best platforms to engage on for your business? Get in touch! I can help set-up and manage social media channels and ensure updated content is being regularly shared and engaged with.