We all want to be on the first page of Google don’t we? Ranking highly in Search engines is tough work. Especially when there are so many competitors doing the same thing.
But how can we improve our SEO to ensure we are being highly ranked? SEO is a minefield and it can be a little tricky to understand what we should be doing and how.
So, for all of those, who like me want to be highly ranked and work overall on their SEO, read on. I have just the tips you need to boost your SEO and make sure the quality content you are creating has the best chance at being seen by the right people!
Keywords are vital if wanting to be found via google. Key terms like beauty blogging or more specific like high street spring 2019 looks can impact hugely on the audience you gather via google search.
Consider editing some of your old posts too and ensure those titles have all the keywords.
Edit that link – Use your keywords
Just like the title, links are just as important with including keywords. Links for our blog posts are automatically generated off the basis of our blog title, but it may be worth editing and shortening where possible.
For example : Blog post title – Creating SEO content that works for your business. This could be editied to Buisness SEO Content.
Short, snappy and not too long in the web address bar. These are the best aspects of a good web link.
Back link to your previous posts
You’ll be surprised how many of us do not automatically link to other posts that are relatable or similar in context. You may think since there is the ‘you may like’ part at the bottom of the post, it’s enough. However, including relatable and useful back links to your other posts throughout your blog is not only helpful for SEO purposes, it maintains your readers and engages them further.
Include H1, H2, H3, etc. headers in your content.
Having a range of headings throughout your post allows Google to identify the most relevant pasts of your posts, and uses headings to help with indexing the structure of your site.
Finally, the SEO factor of headings should be noted. It is one of the main purposes of categorizing your content with headings.
There are various header types to use, with Google giving the highest value to h1 headings. Using such headings, even if it’s just h1, can have a rather large impact to you SEO rank.
All in all, headings are valued by search engines as well as readers, so use them wherever possible.
The longer the better
My final point here is the length of your blog posts. Whilst many of us believe the shorter the better ( because attention spans are dwindling don’t you know) , it’s not necessarily the right answer, especially if wanting to rank higher with search engines.
Basically, search engines loveeeee long, knitty gritty posts packed with authority, advice and tips. Data suggests the ideal length to get better SEO ranking is 2,450. I wouldn’t abide by that, but I would bear in mind lots of short snappy posts may not be doing your SEO ranking very good.
Overall, there is lots to be done to boost SEO, but updating your blog regularly, and considering plugins like Yoast is a great place to start. Improving your sites SEO is hard graft and does take time. Implement some of these rules into your new and upcoming posts, and you’ll see a huge improvement on ranking and even stats before you know it!