How long should my blog post be?

What is the ideal post length? Am I rambling on? Is it too short? These are all questions you have probably asked yourself as a blog content creator. Truth is, there is no dead set answer I am afraid. It all comes down to what you want to achieve with the post, and what you want your readers to do with it.

Still a little confused? Have no fear, I’m going to break it down on how many words you should aim for, depending on the content type you are creating and what you ideally want to achieve from it.

Get your note pad ready….

Read : Why you should be using headings in your post – and how to!

So, the perfect length of a blog post? Well, the question is, what do you want to achieve from it? The ideal word count all depends on what you want your readers to do with it and engage. Answer these questions and you’ll find your answer.

Wanting more comments?

You’re better of creating a shorter, more engaging piece. Especially if you are generating discussion and asking questions.

But bear in mind that short posts can be bad for your SEO as they have a tough time ranking within search engines. Plus, short posts very rarely get shared on social media. If you want to build an audience, try and avoid posting short posts regularly.

Tip : If you want to grab more comments, write short, discussion based pieces that are no longer than 275 words.

Looking for more shares on social media?

Aside from having banging content good enough to share, it’s pretty vital it’s the ideal length to be worthy . Medium length posts are ideal for sharing on social media, as well as engaging an audience. They are also fantastic for SEO too.

Be sure to have a compelling, even problem solving premise to your post of the ideal length and the social shares will come reeling in.

Tip : Aim for your post to have between 700 to 1250 words.

Eager for more traffic from google?

Who isn’t! SEO is a tricky thing to master.In aiding better SEO for your blog, and enhance your traffic from google, you need to create and publish long form content that’s been heavily researched. Search engines loveeeee long, informed posts, so create them.

Tip : Create long, heavily researched posts around 2,450 words long.

Remember, create what feels best for you. Focusing on word count isn’t something to monitor every post, but certainly helps when wanting to improve SEO or engagement.

Do you keep an eye on word count? Do you have any tips when it comes to blog post length? As always, share your thoughts in the comment section below!

You should also read :

Social media Scheduling : My top tips
Blog Post necessities – How many are you missing?
Social media : How Often should I be posting?

Blog Post necessities – How many are you missing?

As we blog more and more, we all find things that we cannot do without when it comes to creating our content. Whether it be an engaging image, the killer format that makes readers stay on the page, or related content peppered throughout. There are things we all make sure we are doing to create success.

But along the way, many of us may have forgot some of the most simple and fundamental aspects of creating and publishing a blog post. And whilst we many not think it matters, it most certainly does!

Time and time again I see blog posts lacking some of the most simple, and impacting aspects, and it’s upsetting to see.

Here’s some of the simple, and effective checkpoints we should all be doing just before we hit publish.

Categorise

I have read so many posts which DON’T include a category! And it’s a huge bug bear of mine.

We all have menus which include main categories, so make use of that feature. Be sure to categorise your posts effectively so new readers can find relevant posts.

Edit the post link

If you’re like me, chances are you’ve changed and adapted your blog post title NUMEROUS times, and most of the time, this doesn’t change the link.

Be sure to check and even change that link. Making them short and punchy will make it much easier to locate and will boost SEO.

Tip : Make sure your keyword is in the link!

Link to your other posts too

Do you know how important it is to link to your other, super relevant posts? Keep your readers on your blog as long as possible and direct them to other posts that they’ll be interested in too.

Having that ‘you may like…’ tab at the bottom isn’t enough.

Tag as much as possible

Tags may not seem that important, but many readers will search via keyword. Ensuring all your posts have relevant tags will help you blogs search-ability.

Plus, that lil tab below your post with the ‘you may like’ runs via tags and categories. Keep your reader via relative content being mentioned at the end.

Format the page

We all know blogging is about the content, but not if you haven’t formatted the page to support your banging content!

It’s well worth spending time just before hitting publish to format your post effectively. Use different widgets to make it easy to read and engaging.

Tip : Use formats similar to this if creating a tip based post. WordPress now gives you so much creative freedom to play around with format. Take some time trying new blog post layouts to find the best to suit you, your audience and your content.

Include images

This may seem a little obvious but many only include imagery for the purpose of their home page.

But it’s super important to include imagery through your post. It creates relevance and can break up what may seem a very wordy piece.

Many readers will take one look at a long arse post and avoid. Deceive them, break up their attention with aesthetically pleasing imagery.

Remember, there are lots of places to find stock free imagery if you struggle to create your own.

Read : Stock free imagery to use on your blog right now

Use Headings

Headings are pillars in your blog post. They are lines of information telling the reader, and search engines, what the next paragraph of the post is about. Essentially, they are titles for each part of your blog post.

You really should be using these as much as possible. They create a structure to your post, make it easy to read and boost seo. Luckily for you, I’ve written a whole blog post about headings. Read it below.

Read : Why you should be using headings in your blog posts

Are you looking for FREE helpful blog posts like this? Join my Blog blast mailing list to gain exclusive access to my most valuable blogging help posts.
Sign up below to get the password and get working on your blog today.

Creating your own bank of engaging insta hashtags

Recently, I posted a hugeeee post on lots of different hashtags to use on Instagram to grab new followers and of course rank up the likes. Instagram is a huge ball game and some times we seem to be acing it, and other times we are not, for whatever unknown reason.

I had become stale with the hashtags I was using and I wasn’t seeing the full benefit. Like many of us, I wanted to grow in followers and engagement and despite my efforts, I wasn’t seeing any huge improvement.

With the turn of a new year, I started to focus heavily on how to organically grow on the gram. The target is 10,000 followers and well, I ain’t gonnah get there if I use the same old same old hashtags every sodding post now am i?

I like to do things for myself, and although there are lots of online resources offering both free and paid guides, I really wanted to tailor the tags to my posts specifically. So, I started from scratch.

Here’s how you can start your own bundles of Hashtags and how to find the best engagement, for FREE!

ps. if you do feel super lazy and want to use some of the ones I have put together for various different content types, check my post here. You will have to subscribe to my BlogBlast email to gain access via password, but it’s all FREE.
Sign up down here…..

Firstly, look in the comments

We bloggers use hashtags all the time and it’s known we hide our hashtags in the comment section. Be sure to check out what other bloggers are using hashtag wise, especially if they are creating similar content to yourself, or gathering engagement from your target audience.

Make notes of popular hashtags and even look at other content associated with that tag. This will give you a great indication of some of the hashtags you should start to use.

Use online resources and apps.

Now you’ve got a broad idea of some of the hashtags being used by the big boys, start to collate and research around those hashtags. As mentioned before, you really want a wide sweeping range of hashtags that have a large amount of images associated with them, and small! Using apps and online resources to search using those big hashtags will lead you onto some of the small, similar and associated ones too.

I would highly rate http://hashtag.bigbangram.com/ for getting a broad range of hashtags together associated with one key word. When creating my huge bank of hashtags, I used this alone. It’s free to use, easy and gives you a great indication of tag popularity.

Other FREE online resources include Instavast , display purposes , seek metrics, and all-hashtag.

If you are more of an app kinda person, consider using focalmark. Once again it’s free to use and considers your location too, but you do have to pay to upgrade to be able to use things like analytics.

Experiment as much as possible

As with anything, it’s all a learning curve. Sometimes you can have a stonking great result and others it falls into the abyss of Instagram. Play around, mix and match hashtags and don’t be scared to fail sometimes.

I have been using and researching weekly for new, upcoming or popular hashtags specific to my current and upcoming posts. Instagram is a game, you’ve just got to play it!

Let me know of any super hashtags that you use and be sure to share any of your tips to tackling instagram and gathering more followers and engagement from hashtags.

Other posts worth a read :
Social media – how often should I be posting?
Top tips to tackling and managing social media
Stock free imagery to use on your blog now

SEO Boosting factors to use on every blog post

We all want to be on the first page of Google don’t we? Ranking highly in Search engines is tough work. Especially when there are so many competitors doing the same thing.

But how can we improve our SEO to ensure we are being highly ranked? SEO is a minefield and it can be a little tricky to understand what we should be doing and how.

So, for all of those, who like me want to be highly ranked and work overall on their SEO, read on. I have just the tips you need to boost your SEO and make sure the quality content you are creating has the best chance at being seen by the right people!

Read : EXCLUSIVE CONTENT – Stock free imagery to use on your blog now

Create keyword heavy titles

Keywords are vital if wanting to be found via google. Key terms like beauty blogging or more specific like high street spring 2019 looks can impact hugely on the audience you gather via google search.

Consider editing some of your old posts too and ensure those titles have all the keywords.

Edit that link – Use your keywords

Just like the title, links are just as important with including keywords. Links for our blog posts are automatically generated off the basis of our blog title, but it may be worth editing and shortening where possible.

For example : Blog post title – Creating SEO content that works for your business.
This could be editied to Buisness SEO Content.

Short, snappy and not too long in the web address bar. These are the best aspects of a good web link.

Back link to your previous posts

You’ll be surprised how many of us do not automatically link to other posts that are relatable or similar in context. You may think since there is the ‘you may like’ part at the bottom of the post, it’s enough. However, including relatable and useful back links to your other posts throughout your blog is not only helpful for SEO purposes, it maintains your readers and engages them further.

Include H1, H2, H3, etc. headers in your content.

Having a range of headings throughout your post allows Google to identify the most relevant pasts of your posts, and uses headings to help with indexing the structure of your site.

Finally, the SEO factor of headings should be noted. It is one of the main purposes of categorizing your content with headings.

There are various header types to use, with Google giving the highest value to h1 headings. Using such headings, even if it’s just h1, can have a rather large impact to you SEO rank.

All in all, headings are valued by search engines as well as readers, so use them wherever possible.

The longer the better

My final point here is the length of your blog posts. Whilst many of us believe the shorter the better ( because attention spans are dwindling don’t you know) , it’s not necessarily the right answer, especially if wanting to rank higher with search engines.

Basically, search engines loveeeee long, knitty gritty posts packed with authority, advice and tips. Data suggests the ideal length to get better SEO ranking is 2,450. I wouldn’t abide by that, but I would bear in mind lots of short snappy posts may not be doing your SEO ranking very good.

Overall, there is lots to be done to boost SEO, but updating your blog regularly, and considering plugins like Yoast is a great place to start. Improving your sites SEO is hard graft and does take time. Implement some of these rules into your new and upcoming posts, and you’ll see a huge improvement on ranking and even stats before you know it!

Why you should be using headings in your posts, and how to!

You may not consider it, but using headings is one of the most useful things you can use throughout a blog post. It offers a lot to your readers, as well as search engines too. We all know how important SEO ranking is, as well as enticing and maintaining readership, so this tip based post is not to be missed.

Read : Social media : How often should I be posting?

So, what are headings?

Headings are pillars in your blog post. They are lines of information telling the reader, and search engines, what the next paragraph of the post is about. Essentially, they are titles for each part of your blog post.

As a potential reader, many of us will skim and browse posts often. We will, without consciously realizing, look out for important and highlighted aspects to understand whether this information is relevant to us. Hence, titles being pretty important in a post as they are true indicators of your post content.

Why should I be using them?

You really should be using headings in every post possible. They will help you create easy to read, engaging and well organised content that will be easily recognised by search engines. Here’s some of the main reasons you should be incorporating headings into every content piece you publish,

Help divide your post in easy, bite sized chunks of info

No one likes looking at one, undivided chunk of writing. It’s boring and not enticing what so ever. Even if the subject is mega interesting orrr informative.

As a reader, If you are looking for informative pieces of content, one that is well divided with helpful headings and paragraphs is much more appealing.

Do your readers a favour and use headings throughout posts to guide readers to the most important factors of the post and entice them to posts that look useful and worth the read.

Using headings simplifies the reading process as much as possible. Remember, readers are usually lazy!

They’re super helpful for you as the author

Just like writing an essay, headings are a great nudge on topic and what YOU should be covering. Using headings throughout the blog drafting stage is a great way to keep on topic and will ensure you cover all the basics.

How do I use headings properly?

You’ve realised how bloody vital headings should be so you want to use them in every post? GREAT! But wait, there are do’s and don’ts with everything, including headings in blog posts.

Make sure your post supports headings

A good heading makes sense in the blog post. Using headings un-necessarily and willy nilly will just make the overall appearance and flow of your post clunky and un-readable.

Try and use headings in blog posts, but if the content and nature of the post doesn’t support them, than it’s okay.

Keep it varied

In the works and phrases used within headings and at the start of new paragraphs. There is nothing worse, as a reader, to read repetitive phrases and words when looking for nuggets of information.

Use keywords

I have been rambling on about keywords fairly recently and with good reason. Keywords are vital to boosting SEO, so make sure those all important keywords are used in your headings too.

Hopefully, this information packed post has helped you realise, or at least nudge you into using and utilizing headings for your own blog posts.

Do you use headings in your blog posts? Has this post helped you? As always, share your thoughts in the comment section below!

Free Guide : 2019 Insta Hashtags to use as a Blogger – whatever your niche

We all struggle with Instagram don’t we, and we all need a little help every now and again. When it comes to hashtags, it can all be trial and error so helping each other and sharing well used hashtags, that grabs engagement and growth is much rather a community thing – well that’s what I believe anyway.

I have experimented with many hashtags over my time on the app and some hashtags have worked better than others – obviously. Although recently I have been experimenting more than ever. I had become a little stale with the hashtags I was using and honestly, being lazy in my choices. I had a set of 30 hashtags that fit the general bill of my content and with every new post, I just copied and pasted that every time.

Here’s that group of Hashtags if you’re wondering…

#thegirlgang #documentlife #blogginggals #mycandidlife #iexplore discoverunder5k #ukblogger #lifestyleblogger #shinyhappybloggers #bloggerstribe #littlestoriesofmylife #Seekmoments #thelifestylecollective #theartofslowliving #girlsvsglobe #momentsofmine #flashesofdelight #myeverydaymagic #exploremore #seekthesimplicity #bloggersgetsocial #reallifeandstyle #chattycaptioncommunity #mycandidlife #blogandbeyond #theuncoolclub #thecaptionclub #curateyourownfeed

They work well, gathering general engagement and giving me roughly 100 likes and a couple of comments a time. But I want to grow, engage and grab new followers (doesn’t everyone), so I started to research.

It’s a minefield out there when it comes to Instagram engagement and hashtags and creating a 30 for your image can be a little like a recipe. You want to have high, medium and low ranking hashtags as well as relevant tags that will attract like minded accounts. You then want hashtags that encourage new followers too. How do you fit that all into 30, right?

The art is tailoring your 30 to your image, creating massive attack. Through extensive research, using hashtag generators and generally taking note of tags other, like-minded accounts are using, I’ve gathered together 30 great hashtags to use on your Insta uploads. I have been using and tweaking these hashtags to my content on insta, and I have received a huge uptake on engagement!

ps. I’ve included what I searched to find these niche and popular hashtags so you can gather how I achieved some of these hashtags.  I used https://ingramer.com/tools/instagram-hashtag-generator/ to achieve these hashtags.  It’s really easy to use and one of many online resources that can help you create hashtags for content.

Blog content / Blog specific Hashtags

Related : #bloggerpost

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#thecaptionclub #reallifeandstyle #blogandbeyond #shinyhappybloggers #discoverunder5k #theuncoolclub #blogginggals #postitfortheaesthetic #dailydarling #thegirlgang #livecolourfully #makeitblissful #pursuewhatislovely #savvyblogging #bloggersofinstagram #posttheordinary #bloggersgetsocial #photosinbetween #curateyourownfeed #busybarelyadulting #bloggerdiaries #momentsofmine #bloggerslife #inspiremyinstagram #discoverunder10k #thisishowihueit #littlestoriesofmylife #seekmoments #igpassport #passportpassion #chattycaptioncommunity

Related : #postitfortheaesthetic

#pursuepretty #thatsdarling #thehappynow #flashesofdelight #seekthesimplicity #momentsofmine #nothingisordinary #littlestoriesofmylife #darlingmovement #inspiremyinstagram #simplethingsmadebeautiful #still_life_gallery #darlingdaily #communityovercompetition #alliseeispretty #pursuewhatislovely #searchwandercollect #discoverunder5k #vscogram #photosinbetween #passionpassport #dontquityourdaydream #igers #fromwhereistand #stylingtheseasons #theeverydayproject #postitfortheaesthetic #reallifeandstyle #chattycaptioncommunity #savvyblogging

Lifestyle content

Related – #reallifeandstyle

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Related – #thesehappysquares

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#lbloggers #wearthisnext #theuncoolclub

#chattycaptioncommunity #thegirlgang #blogandbeyond #happyselves #thatauthenticfeeling #discoverunder1k #beigeaesthetic #thecaptionclub #flatlaynation #flatlay_lab #thisishowihueit #findingthejoyineveryday #postyoureverydaylife #discoverunder5k #thisdelightfullife #stillswithstories #bloggerstribe #fbloggersuk #abmlifeisbeautiful #discoverunder3k #lbloggers #ootdsubmit #wearthisnext #theuncoolclub

#blogandbeyond #discoverunder5k #shinyhappybloggers #reallifeandstyle #chattycaptioncommunity #thecaptionclub #thatsdarling #flashesofdelight #thehappynow #bloggerstyle #ukbloggers #petitejoys #happyselves #lovelysquares #momentsofmine #instagood #pursuepretty #lblogger #livethelittlethings #creativityfound #curateyourownfeed #seekthesimplicity #postthepeople #seekinspirecreate #digitalnomadlife #mykindofcreative #ofsimplethings #howyouglow #theuncoolclub

Related : #risingtidesociety

#communityovercompetition #girlbosses #bloggersofinstagram #featuremeoncewed #createcultivate #femalepreneur #womensupportingwomen #blogsociety #handsandhustle #creativebusiness #savvyblogging #dontquityourdaydream #smallbusinesslove #bloggergirl #bloggerlife #risingtidesociety #solopreneur #bossbabe #pursuepretty #thehappynow #womenwithambition #shemeansbusiness #hersuccess #femaleentrepreneurs #theblogissue #womenwhohustle #mysmallbiz #colabspace #bossesineurope #ambitiouswomen

Fashion / Outfit posts

Related – #wearingtoday

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Related – #wearthisnext

#anotheroutfitpost #prettylittleiiinspo #streetstyleluxe #whatiwear #discoverunder5k #whowhatwear #dailyoutfit #fashionmoment #trendhunter #thefashionforce #postitfortheaesthetics #fashioninstastyle #wearthisnext #wearingtoday #blogandbeyond #reallifeandstyle #savvyblogging #chattycaptioncommunity #dailydarling #thesehappysquares #ootd #littlestoriesofmylife #fashiongrammer #happyselves #todayiwore #wiwt #ootdgals #whowhatwearing #fashionbloggersuk #bloggergram

Related : #averagegirlsize

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Related : #fashiongrammer


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Travel content

Related :#mycandidlife

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Related : #passportpassion

#thewanderingtourist #globetrotter #travelblogger #neverstopexploring #travelmoments #travelingram #darlingescapes #travelthroughtheworld #postcardplaces #passionpassport #openmyworld #borntotravel #wonderfulplaces #reallifeandstyle #instapassport #travelcommunity #igpassport #globalwanderer #thetraveltag #igtravel #travelgirlsgo #smallblogger #dailydarling #lifestyleinspo #lifestyleblogs #bloggershare #letsflyawayto #travelaway #welivetotravel #passportpassion

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Food

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#bloggershare
#theeverydayproject #postitfortheaesthetic #reallifeandstyle #chattycaptioncommunity #savvyblogging

Beauty

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Home Decor

Related : #interior4all

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There are so many different variations to use, and as you can see from the above, sometimes I make sure there are certain hashtags present across all my posts, and other times, I completely tailor it to the content.

Whether you have a set 30 hashtags that you use across every image, a set 30 for different topics, or a set of 30 which change when you have the time and have conducted your own research, it is completely up to you.

If you want to create your own set of hashtags, I will be sharing the online websites and apps that you can use to gather the best hashtags for your specific post! They will all be free services and again will be exclusive access content, so keep your eye’s peeled for that coming soon.

If you’ve enjoyed this exclusive content, be sure to like and share with fellow bloggers. I want others to grow organically and without splashing the cash, so spread the word on the FREE insight!

Be sure to tag me in your posts if you start using this guide and lemme know you get on!

Good luck – x

Stock Free imagery to use on your blog now!

How many times have you created a post, written, linked and completed it and yet it’s still not live due to lack of imagery? We all know, that whilst the words mean a lot to a blog post ( well duh ), imagery is a necessity to draw readers to even click on it!!!

Plus, no one likes to read a long arse post with out the odd breather or relative imagery.

But sometimes, we just don’t get the time nor inspiration to create a flat lay or lifestyle image that just suits the post. Most of the time, that will in fact delay or even stop you from publishing the content.

So what’s the answer?

FREE STOCK IMAGES! And don’t worry about hunting the interweb for some that will suit your blog, because I have gathered some of the best FREE STOCK IMAGES that will suit your blog, whatever the niche.

Plus, I’ve even divided them into nifty segments. So, favourite this post and scroll on down to some gorgeous STOCK FREE imagery to publish alongside your already waiting killer content!

Lifestyle

Flay Lay Imagery

Fashion

Beauty

Travel

Food

Remember, it’s not to palm it off as your own imagery, just to use as and when you struggle to get imagery of your own, to work with the content of your post. Be sure to link where you can.

To find your own STOCK FREE images, Use Pexels or Unsplash. These images are from either of those web pages using the Basic search terms of Lifestyle, Flatlay and Blog.

Do you use Free stock images?

What sites do you find yours?

As always, let me know your thoughts in the comment section below!

You’ve been doing what on Pinterest?

Disclosure : I do not have hundreds of thousands of pinterest followers, unique views or millions of re-directs. I have 200 odd followers and a average of 10k unique visitors monthly. I receive on average 35% traffic to my blog from pinterest alone. Not sure when this started happening, but here’s what I’ve been focusing on and doing!


We all know how vital Pinterest can play in directing new and eager readers to our site right? It’s pretty much the mother hen in re-directions and can literally blast your views, visitors and page hits out the water!

So, what makes good, pinnable content?

Truth is, all content makes good pins, if you know how. Pinterest is all about the imagery. If it looks good, others will pin it, save it, and explore the content within in ( ergo, your blog — winner winner! ).

Through the years, I have made the images within my posts the pinnable images and whilst it made my posts look ugly, it made it bloody easier when inputting and sharing on Pinterest.

However, I’m now and trying to undo lazy Charlotte’s work, and create a more streamlined, pretty blog. So what images do I pin and how do I get those pinnable images over to Pinterest? I make double, triple, even quadruple of everything! I have the images that I include within my posts, and then I turn them into graphics that can be shared across pinterest. And I don’t just create one, oh no, I create 3 – 4 different variations.

For my ‘going to New York trip’ I created three variations. I really wanted to a) include enticing imagery and b) get the feel of the post without having to put too much on the page. The red colours really play into the Christmas festivity, and the imagery showcases it as a travel post.

In these pinterest images, I try to keep them similar but different all at the same time. There are so many images on pinterest and most of us, like all other social media, will only engage with those visually appealing ones. I have been taking more pride in the content I am producing within pinterest.

So what do you use?

There are so many things you can use to create pinterest content, but the easiest is Canva! They even have templates you can edit, modify and truly make your own. It’s free to use and it’s a programme I use to create many of my blog content, including my logo!

Creating pinterest content, aside from that blog content can be time consuming, so here’s a couple of tips that I stand by, in making sure pinterest becomes part of your routine!

Schedule – I didn’t get on with some scheduling resources, but have stumbled back on tailwind. Creating content and scheduling it can do wonders whilst offline.

Create the imagery whilst drafting the post – I was finding, and still am, that if not creating the pinnable image whilst the post is drafted, I was only getting round to it weeks after the post went live. It’s best to do both in sync, so creating the content before it’s live is the best option.

Be engaging on Pinterest – and with engaging comes pinning. Pin as and when you can, creating boards for different interests and likes. I have many boards that include wedding snaps, holiday locations, outfit lusts and home interior inspirations. I even have a board for lifestyle blog posts, including my own, that I like to read. I basically use pinterest as a huge bookmarking tool for some great worldwide content and imagery!

Share your pins on your blog – This is something I have been doing recently and I have been astonished with the stats. Many blog themes include the ability to show some of your latest pins and this can draw your readers to your profile and follow! They probably don’t even know you’re on there every day pinning away! Of course, this helps later with overall stats and click throughs on Pinterest itself.

Pin your Instagram images – This is something sooo many are doing and again I am too. Those insta images you work hard to create look just as good on Pinterest, so share them! Pinners may not be directed to your blog, but they will be directed to your banging insta feed!!

I have put together just some of the things you can do on Pinterest to gather more engagement and in turn more traffic towards your blog. If you haven’t already started to work on your Pinterest content, why not make 2019 the year you do!

Do you currently do any of the above on your pinterest?

Have some tips everyone should know? Be sure to leave your thoughts and comments in the section below!

Creating a Blog Media Pack

You have probably heard many bloggers discuss their Blog media pack because hello, it’s ruddy helpful and useful for you as a blogger, and the brands that you intend to work with. What is it I hear you say? How do I make my own you mutter? Where do I even start you scream?

This post is your saviour because I’m going to detail what a Blog media pack is, what it should include and how and where you can create your very own without spending a single penny!

Read : Working for free in blogging. 

What is a Media Pack ?

A media pack is a very nifty document that outlines everything a brand should know about your blog and brand. It should hight light all your stats, collaboration opportunities, your rates, brands you have worked with and ultimately how a brand can get in touch.  They can also include audience characteristics and a deeper insight into the audience behind your platform and the engagement it attracts.

They neither have to be long or too detailed, but hold all the vital information a brand may initially ask when exploring the opportunity to work and market through your blog.

Why should I have one?

Media packs traditionally have been used for the likes of magazines and newspapers to highlight their stats and target audience characteristics. They were then sent to brands and companies that were looking to advertise within their product.

Like magazines and newspapers, bloggers are selling a advertising and marketing space for an array of brands. A media pack to send to brands can help distinguish why your platform is a great fit for their demographic .

Your media pack shows the professionalism you have towards your platform. Working with a brand can be a lenghty process, so a media pack that can quickly eradicate any initial questions a brand may have like view stats, following count and rates , allows you to discuss the collaboration opportunities.

Having a media pack that you can include on your website, or one that you can send to brands directly can help win collaborations and be considered for upcoming projects too.

How do I create my own?

Creating your own could not be easier. I think its far easier and user friendly, for a media pack that has a page per topic format. Much like a power point document. I am a huge advocate for Canva and would strongly recommend it for creating your very own Media Pack. It has a huge selection of formats of which I use presentation.

In Canva, you can download your rate card in a variety of formats including PDF. It also offers the possibly of downloading single pages of which your rate page could be downloaded singly if needed.

What should it include?

Your media pack can be as detailed or brief as you wish. Sometimes, too much information can be over kill so it’s all about balance and altering your media pack depending on the brand and the opportunity.

If you use a creator like Canva, you can pick and choose the pages you would like to include depending on the brand you’re sending it too.

Here’s a detailed check-list of what to include in yours!

Page 1 : Cover

Include your logo, blog header and your email. Keep it clean and simple but in keeping with you as a blogger. Use some imagery that you would be happy to show off and shows the highlights of your content.

Remember, this is the introduction to your blog so keep it professional and in keeping to your house style.

Page 2 : Main stats

Including follower count, view stats, engagement stats and domain authority. Be sure to keep these updated and current just before you send out. Its best if this could be the first page other than your cover. If you have space, have a small paragraph introducing yourself and history of your blog. Once again, include your logo or blog header to keep in keeping.

Page 3 : Audience Characteristics & Demographic (Optional)

This is a page you can miss if wanting to be brief but detailed. Having said that, this could be a real winner with some brands if your brand perfectly sits with their audience demographic.

Include all the statistics a good plugin can give you like search engine referrals, referring sites, key search terms and audience map. Include any details you can get in relation to your audience including sex and age. Remember, you can gather similar statistics for your social media accounts too like Twitter. Consider including this too, especially if you have a high following on social media.

Page 4 : Brands I’ve worked with

This feels very much like a copy and paste jobby, and pretty much it is. No need to make it too fussy, just include logos of all the brands you have worked with. Too many to put on one page, include key brands you have worked with and be sure to cover all genres possible.

This can be a page that is tailored dependant on the brand you are reaching out too. Consider creating a variable page that can be changed for beauty brands, lifestyle brands ect.

Page 5 : Rate Card

And last but by no means least, your rate card. Do not squeeze this into one page if you can’t. Detail your pricing and what this includes for the brands. For example, if you take pictures for every post you produce, make sure you detail this. You may feel like you are detailing what money buys and you are. Explain why you are worth that money because damn you are.

If you want to spruce it up, include more pictures you have created and used for sponsored content. Highlight your photography talents and draw the brand into how their products could be displayed on your blog!

Page 6 : Finer details and contact (optional)

This is a real optional page. It’s your final hello and details once again on how the brand can contact you for opportunities and collaborations. Keep it simple and clean and be sure to include links to you social media accounts too. If you want to highlight that rates are negotiable, or you are open for a chat, say so. Your media pack is there to answer as many questions as possible in one go.

Read : Achieving organic blog growth. 

Fancy added extras

To make your media pack super fancy and use friendly, there are a couple of added extras you can include that will make sure your media pack hits all the spots!

Your logo on every page

Shout your name at the top of your voice with your logo on every page. Do not let the brand forget who they are considering.

Your email as a footer on every page

Make it easy for the brand to contact you whatever page they may be on. Do not make them look for your contact information.

Relative imagery where applicable

Consider how many media packs a brand may have been sent. Stand out, included imagery and use nothing but your house style.

Do not be afraid of creating your own media pack. Let your personality radiate on the page, but your professionalism too! Media packs can hugely help when fighting against fellow bloggers and highlight to brands the possibility of working with you in a positive and effective way.

Have you created a media pack? 

Do you think I have missed something vital ? 

As always, leave your thoughts below, I love chatting to you all. 

Charlotte x