What is the ideal post length? Am I rambling on? Is it too short? These are all questions you have probably asked yourself as a blog content creator. Truth is, there is no dead set answer I am afraid. It all comes down to what you want to achieve with the post, and what you want your readers to do with it.
Still a little confused? Have no fear, I’m going to break it down on how many words you should aim for, depending on the content type you are creating and what you ideally want to achieve from it.
Get your note pad ready….
So, the perfect length of a blog post? Well, the question is, what do you want to achieve from it? The ideal word count all depends on what you want your readers to do with it and engage. Answer these questions and you’ll find your answer.
Wanting more comments?
You’re better of creating a shorter, more engaging piece. Especially if you are generating discussion and asking questions.
But bear in mind that short posts can be bad for your SEO as they have a tough time ranking within search engines. Plus, short posts very rarely get shared on social media. If you want to build an audience, try and avoid posting short posts regularly.
Tip : If you want to grab more comments, write short, discussion based pieces that are no longer than 275 words.
Looking for more shares on social media?
Aside from having banging content good enough to share, it’s pretty vital it’s the ideal length to be worthy . Medium length posts are ideal for sharing on social media, as well as engaging an audience. They are also fantastic for SEO too.
Be sure to have a compelling, even problem solving premise to your post of the ideal length and the social shares will come reeling in.
Tip : Aim for your post to have between 700 to 1250 words.
Eager for more traffic from google?
Who isn’t! SEO is a tricky thing to master.In aiding better SEO for your blog, and enhance your traffic from google, you need to create and publish long form content that’s been heavily researched. Search engines loveeeee long, informed posts, so create them.
Tip : Create long, heavily researched posts around 2,450 words long.
Remember, create what feels best for you. Focusing on word count isn’t something to monitor every post, but certainly helps when wanting to improve SEO or engagement.
Do you keep an eye on word count? Do you have any tips when it comes to blog post length? As always, share your thoughts in the comment section below!